TikTok is introducing a new feature that enables them to lessen the quantity of AI-created content appearing in their timelines. This step comes as the company announced that it presently contains in excess of 1 bn AI videos.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a widespread release. This shift aligns with a rise in AI-generated material, driven by emerging content generation software.
The Broader AI Trend
Recent reports that almost 10% of the most rapidly expanding channels on another major platform only show AI-generated videos. A significant portion of this content is considered mass-produced AI material, a term for poor-quality, mass-produced content that is typically nonsensical or bizarre.
Based on user feedback that a lot of users appreciate content created using AI tools, ranging from digital art to science explainers, and we intend to offer the community the power to adjust the amount of that, based on their own likes,” said a company executive.
Scale of AI Content
TikTok announced that there are now 1.3bn videos on its app tagged as AI-generated. Overall, in excess of 100 m videos are submitted to the service each day, making clips made by AI a limited percentage of its complete catalog.
User Control Features
Members will be in a position to limit or boost the volume of AI content they view by accessing the “manage topic” feature in the app and picking AI-made media. Further subjects that currently be adjusted under the filter include current affairs, clothing, aesthetics, and choreography.
AI Disclosure Rules
Its policies require creators to label convincing AI-generated content, and it prohibits malicious fake videos of well-known individuals or emergencies. Any authentic-looking AI video that is not labeled can be taken down under its user guidelines.
Furthermore, the platform will from now on attach an artificially created tag to content created with its proprietary AI systems, or detected by an cross-platform project for identifying content made by AI. This step is aimed to help prevent users from attempting to evade the tagging system.
Responsible AI Funding
The company is also establishing a two million dollar AI literacy fund for professionals and groups to develop informative material about ethical AI use. This program will benefit charitable organizations focused on educating coding and technology.
Platform Protection
The video-sharing app has defended its safety measures, following debate over intentions to lay off numerous content moderators in the United Kingdom. It is planning to reduce 439 jobs in its content moderation division in London, with worker representatives and internet security professionals raising concerns that staff are being displaced by automated systems.
A company official explained that people-led review would remain essential, but automated tools can safeguard staff by filtering out the most graphic content ahead of it is viewed by people. TikTok announced a significant reduction in disturbing and violent content seen by content reviewers over the previous year due to reliance on its AI tools.
“We think that it’s essential to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to limit contact with unsafe media as swiftly, which is where a extensive automated help is really helping us process content quickly.”
